The Story Behind the 10mm Socket
Why It Resonates with Auto Care Shops and Why It's a Useful Prospecting Tool
In the world of mechanics, the 10mm socket is practically legendary, not for its size, but for how often it goes missing. Whether it slips behind an engine block, gets left inside a panel, or simply vanishes without a trace, every mechanic has a story about losing one (or five). It's a running joke in the industry, and also a shared truth that connects technicians across shops and generations.
When you hand a shop owner or mechanic a 10mm socket, you are speaking the shop owner's language. It’s an inside joke they immediately recognize, and more importantly, it shows that you have taken the time to understand their world. It tells them, “I get what you do. I know what matters in your day-to-day.”
This kind of gesture does more than break the ice. It builds trust and credibility by showing that you are not just selling coverage; you’re invested in their industry.
3 Talking Points When Presenting the 10mm Socket to an Auto Care Service Business Owner
- “We figured you could always use an extra one.” Then connect it: “Same goes for your insurance, you don’t want gaps when it matters. That’s why Pekin Insurance built the new Autocare Services BOP specifically for businesses like yours.”
- “When you’re ready to review or compare your business’s insurance, let’s take a look at how Pekin’s Autocare Services BOP could be a better fit for your business.”
- “This socket is a nod to the daily challenges you face. And Pekin Insurance’s new program is designed to protect against the real risks your shop deals with, like faulty workmanship, customer vehicles, and expensive tools.”
Where to Get Yours
Pekin Insurance will provide you with complimentary tags for your 10mm sockets. These are totally free of charge. They can simply be attached to the socket using a chain, as pictured. Put "10mm Socket Tags" in the form number section of the form. Order your tags here (minimum of 12 tags).
Here’s a link to order your 10mm sockets.
Here’s a link to order your chains.
